Silos exist in every area of our industry and it’s no different when it comes to Advanced TV. Traditional TV buyers and digital and programmatic specialists have long been living in different worlds, divided by different languages, different priorities and cultures. This is where the Agents of Change report comes in.
We spoke with five strong, innovative leaders in the space to learn more about:
- What you can do to bridge the gap between the traditional TV and digital TV world
- How industry leaders in this space are dealing with the fragmented Advanced TV market
- Which common goals and touchpoints exist for traditional and digital TV experts
- The importance of breaking down these silos and how to do that
- How Advanced TV is helping to democratise TV advertising