What does it mean?
Targeted advertising means reaching the exact consumers that will drive the best results for your business as efficiently and effectively as possible. It involves connecting your first-party data with other third-party data sets to work out what your target audience (ie your most valuable customers) look like, how they behave, where they browse and so on, then using those insights to serve them the right ads in the right place at the right time.
How do we do it?
We start by connecting your first party audience data via data integration, wherever it’s stored, whether that’s in a CRM system, via our advanced website pixel placed on your site, or from your ad tech stack. We then connect it to over 150 other market, consumer and behavioral datasets in our proprietary technology to augment what we know about your audience. Then we create audience segments for targeting using predictive analytics - based on exactly the right combination of attributes depending on your goals, and by finding lookalikes who we think are most similar to those target customers who bring you the most value.
What does that mean for you?
Through all of this you can reach your ideal target audience with the right balance of scale and precision. And our team of programmatic experts can then automate and optimize your campaigns throughout in order to ensure we reach your specific marketing goals.